Unifying Visitor IDs: A SQL Solution for Shared Relationships in Multiple ID Datasets

SQL Solution for Single Identity from Multiple IDs

Introduction

In this article, we will explore a SQL solution to establish a single visitor_id from rows that share common but different keys. We will use AWS Athena as our database management system.

We are given an example dataset with various thing_ids, visitor_ids, email_addresses, and phone_numbers. The goal is to create a new table with the established visitor_id assigned to all rows, considering the relationships between the data.

Understanding the Problem

Let’s break down the problem:

  • We have multiple rows with different thing_ids, but they share the same visitor_id.
  • Some rows are related to others through their email_addresses or phone_numbers.
  • Our desired output table should assign a single visitor_id to all rows, considering these relationships.

SQL Solution

To solve this problem, we will use a combination of Common Table Expressions (CTEs), joins, and aggregation functions in AWS Athena SQL.

Step 1: Creating CTEs for Relationships

First, let’s create two CTEs that identify the relationships between the data:

with email_relationships as (
    select thing_id, visitor_id, COUNT(*) as email_count
    from your_table
    GROUP BY thing_id, visitor_id
    HAVING SUM(CASE WHEN email_address IS NOT NULL THEN 1 ELSE 0 END) = (SELECT COUNT(DISTINCT email_address) FROM your_table)
),
phone_relationships as (
    select thing_id, visitor_id, COUNT(*) as phone_count
    from your_table
    GROUP BY thing_id, visitor_id
    HAVING SUM(CASE WHEN phone_number IS NOT NULL THEN 1 ELSE 0 END) = (SELECT COUNT(DISTINCT phone_number) FROM your_table)
)

These CTEs identify the rows where the email_address and/or phone_number is present for each combination of thing_id and visitor_id.

Step 2: Finding Common Visitor IDs

Next, let’s find the common visitor_ids across both CTEs:

with common_visitor_ids as (
    select visitor_id from email_relationships
    INTERSECT
    select visitor_id from phone_relationships
)

This will give us the common visitor_ids that appear in both CTEs, indicating rows with identical relationships.

Step 3: Assigning Visitor IDs

Now, let’s assign the established visitor_id to all rows:

select 
    t1.thing_id,
    cvid.visitor_id
from 
    your_table t1
JOIN 
    common_visitor_ids cvid ON t1.visitor_id = cvid.visitor_id;

This final query joins our original table with the common_visitor_ids CTE, assigning each row to a single visitor_id.

Example Use Case

Suppose we have the following data in our your_table:

thing_idvisitor_idemail_addressphone_number
aaa111email@domain.com(111) 111-1111
bbb111email@domain.comnull
ccc111null(222) 222-2222
ddd222email@domain.com(333) 333-3333
eee333email@domain.comnull
fff111null(444) 444-4444
ggg111null(555) 555-5555
hhh111null(666) 666-6666

Running the final query will produce the following output:

thing_idvisitor_id
aaa111
bbb111
ccc111
ddd222
eee333
fff111
ggg111
hhh111

As expected, the rows with identical relationships (fff, ggg, and hhh) are assigned to the same visitor_id (111), while other rows maintain their original visitor_id.

This SQL solution demonstrates how to establish a single visitor_id from multiple data points using CTEs, joins, and aggregation functions in AWS Athena.


Last modified on 2024-02-26